Friday, April 12, 2013

Spring Break 2013: A Lesson in Bourbon

 

While nearly 3 years has passed since touring the Wyoming Whiskey distillery in Kirby, Wyoming; some details remain clear: The crisp, Wyoming, spring air. The dull-glow of copper kettles. The bready-lively smell of the fermentation process. The intimacy of touring a facility as a group of four; long before the onset of tourist season. The balanced scent of oak barrels working their slow-sweet magic on Wyoming's first "legal" whiskey.

The tour and the facilities were truly an extraordinary and impressive experience. For Mike and Melissa, the tour was a perfect fit for their "Burlington-bar-purchase-focused-spring-break". Spring Break 2013 was the week in which Mike and Melissa took their finalized business plan to it's full fruition, looked over a ton of loan papers and made some kind of sense of what it would soon mean to own a small-town, Wyoming bar. Little did they know just how much Wyoming Whiskey would become an aspect of their liqour serving lives, the conversations that would rotate around this product which was so highly anticipated around the entire state.

Unfortunately, it has been painfully clear that Wyoming Whiskey has not won over the hearts of the people for whom Wyoming is home. Released before having had adequate time in a barrel, most Wyomingites first impression was that of paying too much for something too forceful and "green". Owning and more importantly, working a bar, the Harrington's have engaged in numerous conversations regarding this well labeled, poorly executed product. However, they've also had opportunites to try more recent batches and meet with members of the Wyoming Whiskey team - these have resulted in more positive experiences - a better tasting Whiskey (more time in a quality barrel is all it takes!) and down-to-earth sales reps that understand the value of ALL Wyoming beer, wine and liqour establishments.

Taking time to reflect back on this tour has provided a moment of grateful appreciation for the way the world works and the way things always come full circle, even the smallest of things.

 

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